Evaluation

My media product's appropriate media institution, which would distribute the film, would be a film company such as Dimensions Films. The reason being for this is because they specialise in horror films, which is what my film genre is. They have already distributed films like the 'Amityville Horror' which uses a similar story line to the one that my film is based on, (a normal family guy leads a double life by killing others).

My media product's appropriate target audience would be people in their adolescence years, 15 years and above. The main reason of which being is that this film is based on the darker side of people's conducts, for example murdering other innocent people around them. This film would not be suitable for young children as they wouldn't understand the harsh nature of some of the actions that may take place, but also they would be frightened by some of the tension that the film may give off. As well as the age group, the target audience for this film would also be people who enjoy watching horror films, as our film has some of similar content to other horrors.

The ways that we interested our audience is by keeping up a fast pace and making sure that we have plenty of action to keep the audience excited. This is demonstrated in the film when we see the runners perspective as she runs through the trees. This involves a lot of jerky movements and quick editing so the audience can sense the panic and terror that the runner is feeling. This also gives them a chance to see and feel what this situation may be like if they were to be in it. Also, this fast action quickly draws in the audience attention and entices them to watch on.

Upon given the task to create the opening to a film i have learnt many things about the technological side of the construction work. For example i have learnt that if you do a couple of minutes worth of filming, and then come to the editing, you are only left with a fraction of time as to what you started with. Also, i found that it was very hard to keep the camera angles in the same position at all times to ensure that that the film had good continuity and good realism.

Looking back at the preliminary task i feel that i have learnt an awful lot about the software that we use to edit and create our film. I think that if i was ever to use the software again, I would find it easier as my skills in using it have improved. I have also learnt that the construction of the whole project takes a considerable amount of time to produce as you have to spend a lot of time first of all filming it, and then second of all spend time editing and making it look as professional as possible. Last of all i have learnt from the preliminary task that instead of filming in school and doing it out of school, the finishing touches to the film are better as there is no background noise which are irrelevant and distracting. Doing it out of school enables you to create the sense of realism and therefore giving it a better finished look.

Throughout the course of this project, my partner and I made some changes that modified the outcome of the film, of which include the dress code, the editing and the amount of scenes which were in the film. Initially, the character of the runner was meant to wear a plain white top with some three quarter black running bottoms. This changed to what it is now in the film as these clothes were that of what we could get hold of and so made do with what we had. Another modification that we made was the editing of the scenes we filmed. In the beginning, we were going to keep the colour of the fimling in normal colour, but when it came to the last minute touches we decided to turn it black and white. We felt that this gave it a bit authenticity, and on the whole, improved the look of the film. Last of all, we decided to take out some of the scenes of the newsreporter as it took up a lot of the time allowance, but we also felt that it gave away too muh information for the audience.

On the whole, i am pleased with the finishing product. I think that it fulfills the conventions of a horror film as it is quite a dark and eery film, and also has a good storyline. If i was to do this project again, then there would be a few changes that I would make. First of all i think that i would be more responsible for keeping myslef organised and up to date with everything, as it can be quite hard to get back into the project. I would make sure that i used my time wisely so that i didn't fall behind on anything important and just to make the whole project that little bit easier to do and last of all i think that i would do the project by myself. This is because it would ensure that there wouldn't be any arguments in the process of making the film, but also, it would mean that i would pnly be responsible for myself. I think that my partner and i wasted too much of eachothers time and did a lot of last minute filming and editing. However, having said, i am pleased with the overall outcome.